The FUBBLE experience – A “puppet-approach” to cultural probes

The “Fubble experience” was my team’s final presentation for the Strategic Design Thinking Module, as part of our Master of Design Ethnography and Master of Design course at the University of Dundee. 

The brief asked us to create a cultural probe which would allow a large Telco company to better understand the emotions and problems experienced by the customer which causes them to drop out or move service provider. ‘Fubble’ is a cultural probe in the shape of a board game, that takes an innovative approach to researching the customer experience. This method engages and incentivises participants to complete tasks.

© Lena Blackstock, Fiona McGowan, Boris Zilberman, Ming Ge, Sara Nevay 2011

Team members include:

Lena Blackstock (DE) - lenacorinna.com
Fiona McGowan (DE) - strangesparks.co.uk
Boris Zilberman (DE) - zilboris.posterous.com
Ming Ge (MD) - mingge.posterous.com
Sara Nevay (MD) - saranevay.wordpress.com