The FUBBLE experience – A “puppet-approach” to cultural probes

Posted by on Dec 2, 2011 in Ethno Thinks | No Comments

The “Fubble experience” was my team’s final presentation for the Strategic Design Thinking Module, as part of our Master of Design Ethnography and Master of Design course at the University of Dundee.  The brief asked us to create a cultural probe which would allow a large Telco company to better understand the emotions and problems ...

Reflection IN action // Bringing me closer to the process

Posted by on Dec 2, 2011 in Ethno Thinks | No Comments

In this module we have focused most of our discussions and exercises around three main concepts: strategy, process, and design – particularly what it means to be a 2.0 designer. I often talk about the idea of process and this essay has lead me back to the concept of process in design. I recently read ...