Living the busy life in New York City? Willing to share your experience with me?

Posted by on Jun 13, 2012 in Ethno Thinks | 2 Comments

It’s that time again…we are looking for participants for our final research project as part of theHothouse summer 


As part of our Master in Design Ethnography at the University of Dundee, we are working on a research project to understand more about family life in busy households living in large cities. Specifically, we want to learn how your day to day family life and your family shopping activities work together (or not!). We would like to learn how your family coordinates day to day life and shopping. This information will be used to generate insights and ideas for people who design shopping services for busy families. The study is part of a masters degree project for the MSc in Design Ethnography at the University of Dundee in the UK (programme leader is Dr Catriona Macaulay, During this final project, we are working in association with project sponsors the BBC, NCR, and a design firm in London called PDD. My team will be exploring family life in busy households in large cities in association with NCR. While I will be conducting research in New York City, my team members will be doing their field work in Paris, France and Shanghai China.

WHAT: A three-continent, multi-cultural study of how busy families living and working in mega cities (Shanghai, New York and Paris) prioritize their time around their shopping needs and balance that with family time activities.

WHO: Modern, busy families living and working in mega cities. This includes couples, single parents, families with children, or families composed of adult relatives. We are particularly interested in speaking with people working in the Design Industry.

WHERE: There are three researchers working on this project. The researchers will be located in Paris, (France), Shanghai (China) and New York (United States).

If you are in Shanghai and are interested in participating in our project, please get in touch with Lesley at: and if you are in Paris, please contact Paola at If you are in New York and would like to participate (or know someone who might), plase get in touch with me at

WHEN: The main field research phase will take place throughout June and at the beginning of July.



Thank you so much and I would love to hear from you! Please feel free to pass this link on if you know of someone who may be interested.
Thank you!


  1. Critical Report | Jo Arthur
    February 5, 2013

    [...] this was to be based on the research previously completed by MSc Design Ethnography students,  - Busy Families//Busy Cities. This perspective helped me gain knowledge into the differing dynamics in families, and how [...]

  2. Critical Review Report | Amber Keating Interaction Design
    April 6, 2014

    [...] three Design Ethnography Masters students for NCR last year. You can read more about the project on Lena Corinna’s blog, one of the students who undertook this project. We were to unfold this research and over two day [...]


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